Weblogs are daily news. How do you turn a weblog into a permanent resource of value (and keep your traffic)? Keep writing, but just archive your content differently.
Internet Marketing
What should a weblog be?
I was looking for an offline tool for Freshbooks – no luck – but I did run across a great website which typifies to me many of the things which a weblog should be.
Comments better than the article
There are a few weblogs where the comments are better than the article. To get to this point, many of the articles have to be very good to build up a readership capable of creating collective intelligence.
AdWords Expanded Broad Match: How to Combat Google’s Cash Grab
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How to fight Google’s money grabbing at advertiser’s expense: the real lowdown. If you want to make money with AdWords, just don’t use broad match.
Acquisio Prices for PPC Managment Tool
One of my pet peeves is websites which promote their product but won’t post their prices. Acquisio (PPC Management Software) is one. Here’s the scoop…
Paypal as a Merchant System – Digital Goods versus Physical Goods
On the other hand for digital goods, Paypal is extremely seller (i.e. con artist) friendly. I recently made the mistake of purchasing some expensive marketing materials from a dubious seller. In the end, the product was never delivered. With Paypal’s system, there was no recourse.
Which Help Desk to Use to Build a Knowledge Base?
Which Help Desk to Use to Generate an Online Set of FAQ? This is another question I’ve answered lately privately. Kayako, Three Pillars Help Desk, Basecamp, Freshbooks – all candidates. My advice – pick any one system get to know it well and use it to the maximum.
Dropping eBay for Amazon
Using Organic Ranking Profits to Subside Paid Search Ads : SEO Book.com: I am not surprised to hear about Amazon…. A year ago, when someone sold on eBay and Amazon, they did about 70% eBay vs. Amazon in volume.
Social network SEO spammers complain Digg closes playground
Some of my SEO colleagues are bemoaning their lack of success in getting their annoying marketing materials to the front page of Digg. Bravo to Digg.
AdSense Arbitrage Coming to an End – Internet Marketing
It’s official – Google will be kicking the AdSense spammers off the network. What AdSense spam is are those sites which you arrive on via either organic search or PPC results (usually the former) and you find nothing but RSS feeds or chopped up articles on a very basic template. The sites rarely have any […]
Social Web, Online Communities and the shift in Search
Manifestations of online communities: foums social bookmarking sit Ask Enquiro » Blog Archive » Business to Business (B2B) Marketers Need to Actively Participate in Online Communities: How Can B2B Marketers Actively Participate in Online Communities?… Vox – Online community where you can share information about your products, solutions and services through blog posts, audio, video and more.
Keeping destination addresses to yourself
How to hide your affiliate links for IE with Javascript.
Google algorithms creating spam
A very interesting discussion on Aaron Wall’s SEOBook about whether Google is contributing to web spam. The best part is in the comments (sorry Aaron!) where two readers to the numbers on AdWords for relatively high priced PPC words. Basically they just don’t add up.
Making a Good Headline Better
I am having to learn copywriting (quite a bit of the poetry I wrote in my twenties was published so I have hope of managing copy too). I wish I had more clients who could write copy as well. What any website needs is more great copy. As opposed to machine generated or offshore article […]
Free Proxies and Anonymous Internet Surfing
Great guidance on how to anonymise your surfing via proxies: Hiding Your IP Address, Anonymous Internet Surfing HOWTO. The danger is that unless you do it just right you risk more than you gain. Specifically that the proxy holder can grab all your unencrypted passwords (email, site logins).
Is Dynadot selling our domain name searches?
Dynadot is a great company. Nowhere better to register one’s domain names. Why? fair prices great backend interface fast loading website (for a domain registrar where one spends a lot of time doing repetitive actions, speed is extremely important telephone support But lately Dyandot has been getting a lot of bad press for purportedly selling […]
Making Money with Other People’s ClickBank Products?
Trying to make money with other people’s clickbank products? It’s not as easy as it looks. Here’s one guy’s experience: I’ve been getting my ass handed to me by Google trying to promote "successful" clickbank products. Seems the product owner and one affiliate are making sales but not me even with good ctr and position. […]
The Opt-In Email Marketing System
This tip comes from one of those hardcore marketing sites. What do I mean by hardcore? They are selling marketing education to marketers or even to non-marketers (hardcore giveaway in the excerpt below: dubious punctuation and capitalisation). But as our clients move to building prospect lists and incorporating informative sequential autoresponders, we are seeking ways […]
Online Video for Clients
This is a great commercial website which has really taken advantage of online video – they call it Topskips TV but it’s really just rubbish bins. A very visual demonstration of their rubbish containers of different sizes, it’s certainly easy to watch. Topskips TV has convinced of the value of video on the web. It […]
